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September 3, 2018

Do you have customers who don't "get" your purpose? Here's how you can change that.

December 11, 2017

In recent posts we’ve talked about how “purposeful” businesses seem to outperform others. We wouldn’t necessarily be surprised if some readers might dismiss this as no more than new wave management mumbo-jumbo. 

After all, a laser-like focus on revenue generation and ke...

November 24, 2017

No, we’re not talking about “central venous pressure” - the pressure measured in one’s heart. We’re talking about a customer value proposition (CVP) which, funnily enough, can cause an increase in blood pressure whenever we ask folks to come up with one for their busin...

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