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September 3, 2018

Do you have customers who don't "get" your purpose? Here's how you can change that.

November 24, 2017

No, we’re not talking about “central venous pressure” - the pressure measured in one’s heart. We’re talking about a customer value proposition (CVP) which, funnily enough, can cause an increase in blood pressure whenever we ask folks to come up with one for their busin...

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